Flexport is a logistics technology platform that digitalizes the global trade experience. By delivering more visibility, streamlining the operation, and offering a predictable cost, Flexport enables its clients to run their supply chain more smoothly.

My role is to enhance the experience for exporting side, as well as design for better collaboration between exporter and importer.

Time frame: July 2021 - Nov 2022

Role: Product Designer

Skills: User Research, Interaction Design, Prototyping, Storytelling

The freight forwarding industry has been focusing on the experience for importers, as oftentimes importers are the ones who pay for the freight service. However, a shipment cannot be arranged without the exporter, and they are often pushed to use the services, leading to low stickiness and high friction.

How can we build reliable, scalable, and efficient product experience for exporters/shippers in global trade?