Summary
Holland America Line has been a well-known leader in the cruising industry. Sailing more than 500 cruises, it offers award-winning service, exquisite dining, and various activities in 98 countries.
My role is to enhance the experience on mobile devices.
Time frame: Dec 2019 - Present
Role: Product Designer
Skills: User Journey Map, Prototyping, Interaction Design
Problem
Holland America Line expanded its popular browser-based Navigator tool into a free mobile app in early 2019. However, customers reviewed that the browsing and booking experiences feel rigid and sometimes confusing.
Challenge
How can we personalize the cruising experience on a mobile app?
Check-In Flow
Streamline the online check-in flow with cleaner information architecture.
Activity Booking
Plan, explore, and book activities with more visual joy.
Online Order
Easily order food from your favorite restaurants.
Style Guide
Due to NDA, I’m not able to share testing details about this project here.
If you're interested in more details, let’s chat!